mas media has never existed until 1960's and 1970's and that's when billboards started coming out at the that time. billboards has Television  shows, movies , music  magazines as well. this culture has been around for a long time when people see the billboards there like o my god i can't wait to go see that movie or i want to see that tv show what channel is that on. everytime someone see's something they life on Facebook , twitter, instagram or other media 's they like it  and when an award show tell's people on tv to vote for the best movies and best tv shows. you can also advertise  famous people on billboards and when you do that it gets people's  attention on a lot of things. you can use singer's on magazine billboards like Taylor Swift, Niki Minaj, drake Lil Wayne , Chris brown , Rihana , iggy, Yg ,  prince ,Sam Smith . also you can use the billboards for gospel concert's and different Churches. newspaper's are used for advertising movies , television shows and for music artist. you can write a book about family's and more . people decide on the shoes that can come back on televisoion or come on different channels and that's how they put them on billboards so you can see what movie is coming out or going to come out. mass media can also go on radio stations.  cultural things can be on media so if your looking for something just type it in and what ever your looking  for it will pop up and when you click on it it Tell's you all the information your looking for and all  you need.. Mass media, such as newspapers, radio and television do have the potential of including practically everybody into the political public sphere and the process of political deliberation, will formation and decision making. But, whether they succeed in materializing this historically new potential or not depends on a variety of conditions which by no means are fulfilled automatically once modern mass media come into existence. Print media, Radio and television can cause Depoliticization of the rank and file or contribute to its enlightenment and appropriate information, they can serve the sheer interests of political power or that of the population and the public good. Information alone can be quite a mixed blessing.Mass media, such as newspapers, radio and television do have the pot Mass media, such as newspapers, radio and television has been around.

https://www.google.com/#q=culture+building+mass+media&start=10

http://www.gewaltueberwinden.org/de/news-events/nachrichten/dov-news-english/article/5732/the-role-of-the-mass-medi.html 

http://en.wikipedia.org/wiki/Mass_media